Cristiano Ronaldo partners with Binance to launch a new NFT collection aimed at fans.
Cristiano Ronaldo, the renowned soccer legend, has joined forces with Binance to introduce their third NFT collection, known as “The CR7 ForeverZone.” This collection comprises 50,000 limited-edition mystery boxes, which will be available for free to both new and existing users of the Binance exchange.
This collaboration represents the latest chapter in the ongoing partnership between Ronaldo and Binance, with the common goal of redefining fan interactions in the sports and entertainment industry while introducing fans to the exciting world of Web3.
Exploring Cristiano Ronaldo’s Third NFT Collection
Each mystery box provides access to a unique NFT inspired by CR7, aiming to bring fans closer to one of the greatest athletes of all time. The CR7 ForeverZone Collection is not just about NFTs; it also features 50 signed footballs and 50 shirts, 50 tickets for Binance Blockchain Week, and exclusive NFTs from Ronaldo’s previous collaborations. The crown jewel of the collection is a golden ticket NFT, which presents an exclusive opportunity for one lucky individual to meet and train with Ronaldo in person.
In a statement, Ronaldo expressed his excitement about the collection, saying, “I’ve always felt the incredible energy and support from my fans, and I wanted to engage and share with them in a way that brings us even closer together. With Binance, we are able to build this accessible connection and bring unique opportunities through our partnership, and I get to share a piece of my legacy with them.”
Ronaldo’s Impact on the NFT World
Rachel Conlan, Chief Marketing Officer of Binance, praised the partnership with Ronaldo, acknowledging his role in pushing the boundaries of innovation in the sports world.
She stated, “As one of the greatest athletes of our era, Ronaldo isn’t just creating sports history; he’s at the forefront of an innovation revolution. With our third NFT collection, the CR7 ForeverZone Collection, we’re honoured to help him share a slice of his legacy with fans as we pave the way for the Web3-driven future of sports and entertainment.”
The collaboration between Cristiano Ronaldo and Binance has been fruitful over the past year. Last summer, Binance and Ronaldo partnered to provide his fans with unique experiences through the Binance NFT platform. The first result of this partnership was Ronaldo’s “CR7” NFT collection, featuring seven animated statues with varying rarity levels.
In July of this year, Ronaldo unveiled his second collection, “Forever CR7: The GOAT,” which included a wide array of digital collectables immortalizing some of his most remarkable goals. These collectables were organized into distinct categories.
In September, the soccer icon even underwent a lie detector test to answer questions about soccer and his NFT holdings. Ronaldo’s continuous foray into the NFT world demonstrates the growing importance of these digital assets in the sports and entertainment industry.