Not too long ago, Mark Zukerberg put a lot of people in the dark. They did not know what to make out of the name change that he did. He changed the name of Facebook to Meta. The confusion was a result of the fact that a lot of people who were new to the Metaverse did not know if Meta was the Metaverse or if it was something different.
In addition to the stunt that Facebook pulled with the name change, global brands started diving deep and harder into the metaverse. A very good example of such a brand is Adidas. Adidas started giving those who bought the NFTs reserved access to the experiences in the virtual land, they also started giving merchandise of free collaboration.
I know the big question in your mind will be “what then exactly is the metaverse that big brands including Adidas are getting so involved in?” Let me answer your question right away.
What is Metaverse
The Metaverse is a concept that combines different technologies. The technologies that make up the metaverse are;
- Virtual Reality
- Augmented Reality
- Eye-tracking.
All these components of the Metaverse are used to give users lovely virtual experiences in a virtual or digital world. This virtual or digital world is called the Metaverse. Examples: The Sandbox, Fortnite and Roblox.
The First Mention of the Metaverse was a science fiction novel, written by Neal Stephenson. The title of the novel is Snow Crash, published in 1992. Although the concept of the Metaverse is not new, when we think of living in a virtual world, we might still think it is something that is going to happen in the future.
The truth is that in reality, we already live in a very digital world today. The future we might be thinking about is here with us today.
Let me help you understand the Metaverse visually. You can go and watch a movie titled Ready Player One. The movie is set, showing 2045. A year where people will use virtual reality to escape and get out of this real world. This movie should paint a vivid picture of the metaverse for you.
How To Start Learning about the Metaverse as a Beginner
The truth is that the metaverse is here. It does not matter whether you are ready or not as a beginner, you will eventually be part of it. The metaverse is disrupting major ways of interactions and socialization.
Some people still do not believe in the concept of the metaverse. They see it as a very big tech bubble that will come crashing on itself with time. These doubters are wrong because it has come to stay.
The metaverse will not get to its full potential this year, but be sure that in the coming years, it will be a major concept of discussion and reality for people in our world.
The metaverse is gradually blurring the lines between our real world and the digital world. The earlier you get ready, the better you will make use of this beautiful technology at your disposal. So, how do you get ready for the metaverse as a beginner?
Accept the Metaverse
First, you must accept that the metaverse is a technology that has come with a lot of potential for you, the way you live and interact with others. It does not matter if you see it now. Just accept it, it will become reality shortly.
You must see that the Metaverse will even change the way businesses and customers relate to each other. You do not even need to see this opportunity for yourself, I already mentioned that global brands are embracing the Metaverse very tightly and the opportunities that come with it.
Learn About How The Metaverse Works
The next thing to do after having the right mindset is to begin to learn about this life-changing technology. Arm yourself with the right education on the fundamentals of the metaverse.
Learn about the elements that make up the Metaverse. The various Metaverse platforms. The hardware tools that you need to have before you can access the Metaverse. Hardware tools like headsets, gloves, sensory suits, and glasses.
The last things you need to learn about are NFTs and Cryptocurrencies. You should know the relationship they have with the Metaverse and how they drive the economy of the Metaverse.
You can go a step further by signing up on very good metaverse platforms like the Sandbox, Decentraland, etc. Then you can follow major players in the Metaverse on their blogs and social media platforms to stay informed and updated on real opportunities in this virtual world.
If you know people around you who are in the Metaverse already, talk to them and see how they have been engaging by playing Metaverse games. Some of these games are Roblox, Minecraft, and Fortnite.
People are cashing out in cryptocurrencies and even trading NFTs just by playing games. Just think of how much you and your business can utilize the opportunities that are in the Metaverse.
Create a Strategy for Profiting From the Metaverse
Now, you are aware that real humans like you are taking advantage of the opportunities in the Metaverse. The next thing you might want to do is to create a strategy with which you can make money by participating in the Metaverse. Remember that the way to make money in the Metaverse is by playing games, trading NFTs, and earning cryptocurrencies.
If you are a business person, you have to think of how the Metaverse can profit your business. You have to think of new ways and mediums to utilize the Metaverse and give your customers in this virtual world a very good digital experience.
Remember we talked about how Adidas is utilizing the metaverse and giving customers holding their NFTs in the Metaverse a very good virtual experience.
Look out for the various points of touch that your brand gives customers and find ways to use the Metaverse as an improvement tool for their interactions and experiences with your brand. Find ways with which you can use the Metaverse to entertain your customers using the Metaverse.
When you can get ideas on how to serve your customers well with the Metaverse, you will be able to trigger brand loyalty from your customers.
Lastly, look for Metaverse platforms where your customers are, then think of buying virtual real estate properties on that platform too. Help your customers know that you are also where they are, in the real world and also in the virtual world.
Start Testing The Metaverse Yourself
Once you have figured out the three things I have mentioned before now, then the next thing to do is to begin to test the waters. Knowledge without practice is useless. You have to start experimenting and implementing those ideas in the Metaverse.
You can start by looking for ways with fewer risks through which you can get into the Metaverse. Also, Find low-cost ways of entering the metaverse. You can host a virtual event, or look for a business already in the Metaverse to partner with and leverage on their experiences.
Find friends in the Metaverse, and relate with them. Trade NFTs, play games and earn cryptocurrencies. Start interacting. associating and adding value to your friends in this real-world using the Metaverse platforms.
The Metaverse is a digital space that is gradually shifting the mode of interaction and socialization. It is changing a whole lot of narratives, disrupting business processes, and becoming the new normal.
With all these at this point, it is still developing. People who want to position themselves for the future already know what the metaverse holds and are taking very good advantage of it in this early stage of development. You too can seize the future by being part of the few utilizing the Metaverse today.
