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Home NFT News

Starbucks Releases Coffee-Themed NFTs on Polygon to Beta Testers

Hania by Hania
December 11, 2022
in NFT News
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Starbucks Releases Coffee-Themed NFTs on Polygon to Beta Testers
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Starbucks NFTs allow US beta testers to engage in various activities and discover fascinating facts about coffee.

Starbucks, an international chain of coffee shops, has introduced its blockchain-based loyalty program, named Starbucks Odyssey, to its initial US beta testers.

The initiative incorporates NFTs with a coffee theme related to real-life experiences and expands the company’s current Starbucks Rewards scheme.

By establishing the Starbucks Odyssey program earlier this year, the organization clarified that it intended to join the NFT and Web3 bandswagons.

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Customers have the opportunity to participate in “Journeys,” or activities, as part of the program, which is currently live. Members can accumulate NFTs this way. Starbucks Odyssey is based on Polygon and is presently accessible to beta testers in the United States.

Starbucks Releases Coffee-Themed NFTs on Polygon to Beta Testers

The “Journeys” educate consumers about coffee and the company’s history while promoting the Starbucks brand. They include a wide range of activities like solving puzzles, viewing videos, and taking quizzes.

According to the international coffee shop chain, “Starbucks Odyssey members can earn and purchase digital collectable Stamps (NFTs), accruing Odyssey Points that open access to special deals, experiential incentives, and one-of-a-kind Starbucks artwork that isn’t obtainable anywhere else.”

Starbucks has a background in the cryptocurrency world. The business partnered with Bakkt to make it possible for its clients to pay with BTC. Gavin Michael, the CEO of Bakkt, outlined the app’s benefits.

“The customer usually has a variety of digital assets, such as bitcoin, gift cards, and loyalty points, but lacks the tools necessary to track and use their value effectively. As the first step in our mission to increase everyone’s access to digital assets, we are overjoyed to release the Bakkt App to the public.

Tags: NFTPolygonStarbucks Odyssey program
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Hania

Hania

Hania is a 30-year-old blogger who used to be a teacher before entering the world of writing. She is originally from India and has been writing blogs on various topics for 2 years now. Hania is particularly interested in exploring the intersections of finance, technology, and cryptocurrency. Her experience as a teacher has given her unique insights into the ways in which digital media can be used to facilitate learning and engagement. Through her writing, Hania hopes to share her knowledge and learning of crypto industry with everyone.

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