When NFTs first became well-known in 2021, Snoop Dogg played a significant role in the Web3 creator community.
A new Web3 partnership for well-known hip-hop artist Snoop Dogg comes with the news that he is one of the co-founders of the live-streaming app “Shiller,“ powered by Web3.
According to its description, the app is a “live broadcast platform” that seeks to incorporate Web3 technology with in-the-moment live-streaming content. The rapper and software entrepreneur Sam Jones have both been identified as co-founders of the app.
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It follows Snoop Dogg’s wave of Web3 collaborations over the last year.
Snoop Dogg and Sandbox Metaverse collaborated in April of last year to release the “Snoop Avatars” NFT collection and the hip-hop hit “A Hard Working Man,” which was followed by a 50,000-piece NFT drop.
The rapper also collaborated with Yuga Labs, the group behind CryptoPunks and Bored Ape Yacht Club (BAYC), to perform on a stage that had been turned into the metaverse during the MTV Video Music Awards on August 29.
Meanwhile, Snoop Dogg recently partnered up with cryptocurrency casino Roobet, where he will serve as the company’s “Chief Ganjaroo Officer,” according to a statement released by Roobet on March 1.
According to Shiller, the platform would make extensive use of blockchain, enabling content producers to “token-gate” their streams and advertise nonfungible tokens or other products from e-commerce websites.
These content producers can get payment in cryptocurrencies that can be converted into currency, including Ether or NFTs.According to Shiller’s most recent update on March 2, it had been planned for a January release but has now been postponed until April.
Creator Economy Movement
Shiller’s launch appears to be an important part of a larger creative economy movement, in which Web3 will probably play a role. Users could write HTML and browse material on the “Web1.” Still, user-to-user interactions were only possible on the “Web2,” which was popularized by a few social media monopolies like Facebook, Google, and YouTube.
By giving content creators entire control over their work and the revenue generated by it, the “Web3” movement seeks to be doing away with these intermediates. Decentralized messaging services are also starting to appear, with one named “Damus” aiming to “kill Twitter.”
Damus, supported by Jack Dorsey, launched on the Apple App Store on February 1. It is based on the “Nostr” decentralised network, which allows for encrypted end-to-end private messaging.
The platform includes a built-in Lightning network for Bitcoin $22,404 payments.